Unleash Your Power, Embrace Your Comfort
We’re STRONG & SOFT.
LET’S unlock your potential together.
At Strong & Soft, we believe in the power of balance – the strength to push your limits and the softness to nurture your soul. Founded on a legacy of fitness, wellness, and holistic care, our mission is to empower you to achieve your best self in every aspect of your life.
Let’s Train: With our expert personal trainers, you’ll embark on a journey that transforms your body and mind. Whether you’re looking to build muscle, improve endurance, or simply lead a healthier lifestyle, we provide personalized training programs that are as unique as you are. Together, we’ll set goals, smash through barriers, and celebrate every victory along the way.
Let’s Grow: True wellness extends beyond the physical. Our counselling and psychotherapy services offer a safe, supportive space to explore your thoughts and emotions. With compassionate guidance, we help you navigate life’s challenges, overcome obstacles, and foster mental resilience. Together, we’ll cultivate a healthier, happier you.
At Strong & Soft, we’re more than just a brand – we’re a community dedicated to your holistic well-being. Our comprehensive approach combines physical strength, emotional support, and therapeutic care to ensure you thrive in every aspect of your life.
Join us and embrace the journey to your best self. Unleash your power, embrace your comfort, and discover the balance of strength and softness within you.
Let’s Heal: Our massage therapy services are designed to rejuvenate your body and soothe your mind. Through skilled hands and therapeutic techniques, we address the aches, pains, and stresses that come with an active lifestyle. From deep tissue massages to relaxing treatments, we ensure you recover, rejuvenate, and return stronger than ever.
We’re a woman-owned company that believes in STRENGTH through MOVEMENT
EXPLORE
classes
CONTEMPORARY INTERPRETIVE
60-min easy-to-follow high energy hip hop dances with the best music. Dances change monthly.
HIGH ENERGY TOP HIP HOP HITS
60-min easy-to-follow high energy hip hop dances with the best music. Dances change monthly.
Pop, Lock, & Dance
Pop, Lock, & Dance
meet the founderS
Founded in 1990 by esteemed Personal Trainer and Massage Therapist Marlene Paulo in Atibaia, São Paulo, Brazil, Strong & Soft Sportswear has a rich legacy rooted in health and wellness. Originally established as Leve & Forte (Strong & Soft), the brand began as a gym that offered a comprehensive fitness experience. Members enjoyed personalized training programs, from aerobic sessions and gym weight lifting to martial arts and massage therapy, all complemented by tailored meal plans.
Upon relocating to England, UK, Marlene continued her dedication to health and wellbeing, extending her expertise in massage therapy and Counselling & Psychotherapy. Inspired by Marlene's vision and passion for fitness, her son Diego and his partner Aurelia Mihaela, accomplished Personal Trainers, decided to expand the family business. Together, they launched Strong & Soft Sportswear, a gym wear line committed to delivering quality and affordability.
At Strong & Soft Sportswear, we empower you to reach your highest potential while embracing the comfort you deserve. Our apparel seamlessly blends strength and softness, providing the perfect balance of performance and ease. Join us and experience the fusion of power and comfort that defines our brand.